Many young adults today want a career they are passionate about, but they also don’t want to give up their other interests. As such, many opt to start a side business while still working their primary job. These side gigs can be anything from selling products online to becoming a pet sitter. TikTok, one of the biggest social media sites today, can be used to support Gen Z side hustles in many ways, such as:
1. Create a fun contest
One of the best ways to use TikTok to support your side hustle is to create a contest that promotes your products or services. As such, users participating in these contests can be exposed to a new product; they might decide to try it out and become an active customer if it’s something they like. This is precisely what happened when Iceberg Vodka partnered with TikTok for their latest “Celebrating Great Factories” campaign. The vodka brand asked users questions about participants’ favorite things and gave them a chance to win real-world prizes. By using TikTok, users could participate in the contest and learn more about Iceberg Vodka simultaneously. It was a win-win situation, as both Iceberg Vodka and its customers benefited from the campaign.
2. Launch a hashtag
Brand takeovers are happening more and more often on TikTok. This occurs when brands launch a hashtag challenge on the platform where users have to use a branded hashtag in their posts. By doing so, participants are exposed to the brand and its followers. It helps with consumer engagement and brand expansion at the same time. Hashtag challenges are a great way to engage with your followers and generate buzz, especially if you want to promote your side hustle. The best thing about launching a hashtag is that it can reach many people on the platform, resulting in more people being exposed to your brand and eventually converting into customers.
3. Collab with influencers
Influencers are some of the biggest stars on social media. If you want to generate buzz around your brand, it is highly recommended that you collaborate with influencers for promotions. After all, if somebody like Nick Jonas swears by your product on TikTok, it will probably attract a lot of attention from his followers and convert some of them into customers. However, it is not necessary to spend a fortune on influencers to get some results. There are many smaller influencers who have a strong following despite not being celebrities. Moreover, if you do not have the funds to pay influencers for their posts, you can arrange to gift them products in exchange for a shoutout.
4. Take advantage of TikTok advertising
TikTok is a free and easy-to-use app that allows you to create ads that appeal to your customers. You can choose from different types of ads, including banners, hashtags, text posts, and videos. You can also select your target audience for the ad. TikTok advertising is a great, cost-effective option for those who may not have the largest marketing budget but want to reach a wide audience.
